Deadline: September 15, 2025

Applications are open for the SheScales Program 2025-2026. Launched in 2019 by Michelle Cardinal, co-founder and Chairwoman of Rain the Growth Agency, SheScales is on a mission to improve gender equality in the American business landscape by supporting female entrepreneurs as they scale their brands.

The program provides cohort participants with up to one year of consultation on their marketing campaigns and channel strategies, including audits and recommendations for brand strategy, paid and organic social media, email marketing, website content and strategy, CTV, linear TV, audio and more. Current year program participants include ISCO Spirits, Mosaic Makers Collective, and The Laundry Basket LLC.


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Benefits

  • Up to 12 months of personalized marketing and media advisory services
  • Strategic expertise from leading DTC marketing professionals
  • Access to a national network of experienced female founders
  • Increased brand visibility and prepared pathways for scalable success
  • A community devoted to advancing women entrepreneurs and challenging gender inequality in business

Eligibility

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To qualify, applicants must:

  • Be a female founder, identify as female, or lead a women-founded or women-led organization;
  • Be based in the United States;
  • Have an incorporated business;
  • Earn at least $100,000 in annual revenue;
  • Operate a direct-to-consumer (DTC) business model;
  • Demonstrate high growth potential.

Applicants from historically excluded backgrounds, BIPOC communities, or unconventional pathways are highly encouraged to apply.

Application

Applications will be accepted through September 15, 2025. Late applications will not be considered.

Click here to apply


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For more information, visit SheScales Program.

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