If you’ve ever activated dance mode, played a game of keepy uppy or exclaimed, “It was the ’80s, man!”, chances are you’re a parent who has discovered the wonder that is Bluey.
Noting the lack of of kids’ shows that could be enjoyed both by preschoolers and parents desperate not to listen to one more round of “Baby Shark”, Australian animator Joe Brumm dreamed up a concept around the titular precocious blue heeler.
Sharing tales of the Brisbane-based 6-year-old blue heeler, her 4-year-old sister Bingo and their always-game-for-pretend-play parents Bandit and Chilli, the goal was to create “a good co-viewing show where the parents could genuinely watch it with the kids,” Brumm explained to The Hollywood Reporter in 2023.
“There were shows like that in older demographics, but they were a bit few and far between at the preschool stage, and I thought this is probably where you need it the most because you do end up watching a lot of it.”