Deadline: August 18, 2025

Applications are open for the Pivot Challenge 2025. The Pivot Challenge is not your typical training program. It’s a digital transformation movement tailored to Nigeria’s most resilient entrepreneurs, the traders, the manufacturers, and the dreamers. Whether you sell fabrics in Ariaria or manage a furniture workshop in Enugu, they are here to help you grow.

This year, the Pivot Challenge will empower 3,000 MSMEs across Southeastern Nigeria. Over the course of a 7-week hybrid bootcamp combining online sessions with in-person support. You’ll be empowered with the tools to strategically position your business for digital transformation and global visibility.


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Benefits

  • Mentorship and Business Support
  • Free Subscription to Digital Business Tools
  • Media Visibility and Market Access
  • Equity Free Funding

Eligibility

MSMEs in the south East Nigeria who are into light manufacturing and trade:

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  • Textiles and Garments — Clothing, fabrics, and fashion accessories.
  • Footwear Production — Shoes, sandals, and related products.
  • Furniture Making — Wooden, metal, and upholstered furniture.
  • Food Processing — Packaged snacks, beverages, and canned goods.
  • Cosmetics and Personal Care — Soaps, lotions, and beauty products.
  • Packaging Materials — Cartons, plastic containers, and labeling.
  • Household Goods — Kitchenware, home decor, and cleaning products.
  • Paper Products — Stationery, notebooks, and packaging paper.
  • Electronic Assembly — Simple electronics like household gadgets.
  • Plastic Products — Toys, buckets, and storage solutions
  • Retail Stores — Selling goods directly to consumers (e.g., supermarkets, clothing shops).
  • Wholesale Distributors — Supplying products in bulk to retailers or other businesses.
  • Import/Export Businesses — Trading goods across international borders.
  • E-commerce Stores — Online platforms selling products to customers (local or global).
  • Market Traders — Small-scale vendors in local markets.
  • Automobile Dealerships — Trading in new or used cars and vehicle parts.
  • Pharmaceutical Distributors — Selling medicines and medical supplies.
  • Building Materials Suppliers — Trading in cement, tiles, plumbing materials, etc.
  • Agricultural Produce Trading — Buying and selling farm products like grains, fruits, and vegetables.
  • Consumer Electronics Trading — Phones, gadgets, and accessories sales

Application

Click here to apply


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For more information, visit Pivot Challenge.

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